30 July 2000
WorldGate to Launch U.S. Interactive TV Study
US-based WorldGate Communications is about to conduct a multi-market study into the effects and effectiveness of of Channel HyperLinkingSM. Channel HyperLinking is a proprietary WorldGate technology that lets the viewer go instantly (5 seconds or less) to Web sites that relate to the content they are watching. All it takes is one touch of a button on the cable remote or a wireless keyboard supplied by the cable operator. With the WorldGate service, both the television and the Internet are on at the same time. (Article in Adweek online)
Earlier this month UK digital terrestrial TV operator ONdigital announced that they would be launching ONnet an Internet service via TV with x-links - direct links from a programme or advertisement to related website. (Full press release)
Hyperlinking from a TV programme to a web site which contains additional information which could be in the form of text, voice, video offers some interesting potential for turning passive viewers into active learners. The technology is only just becoming available with "x-links" and "channel hyperlinking". But the next stage is to conduct some research into its potential usage for learning. pjb Associates is interested in any organisation who would like to become a partner in such a research activity. Contact us.
Excite@Home broadband users in the US take full advantage of the richness and functionality of the Internet
According to a customer awareness survey by US-based Excite@Home, subscribers to their @Home broadband service are much more likely to utilise it for advanced Internet services, such as video and streaming audio than dial-up services. (Full press release)
According to the study, perhaps unsurprisingly, @Home broadband consumers are:
- 100% more likely to listen to the radio over the Internet with the @Home service than with dial-up services;
- 116% more likely to watch video clips;
- 45% more likely to listen to streaming audio;
- 70% more likely to get software on demand; and
- 170% more likely to watch movie trailers.
Excite@Home have recently announced that it will merge its international operations with UPC’S Chello Broadband to create a World's leading international broadband company called Excite Chello. (Full press release)
Chello provides a service to cable operators and other broadband networks and is committed to delivering next-generation, “Always On” internet services and broadband content to consumer and business subscribers. In Europe, New Zealand and Chile the broadband distribution is via cable; in Australia it is via MMDS (wireless) and satellite.
29 July 2000
US study on how Personal TV will impact on consumer viewing habits
ASI Entertainment, TiVo and Nielsen Media Research are joining with advertisers and programmers to create the National In-Home TV Lab designed to help the television industry and advertisers understand the impact of how television viewers are going to embrace and use emerging technologies, particularly Personal Television Services.(Full press release)
Microsoft to spend $500 million on Xbox launch
The Xbox is a gaming console, which includes a DVD drive and Internet access due to be launched towards the end of 2001. It is the company's first major hardware project but will face stiff competition from Sony, Nintendo, Sega and other established game system makers. We consider that it may also have potential as a device to bring video-rich multimedia learning material to the home. (Full article from CNET News)
Interactive TV revisited
28 July 2000
BSkyB Aims for 7 Million subscribtions by 2003
27 July 2000
Digital stacks up the figures for Murdoch
SES/ASTRA and iBeam to Create iBeam Europe
Poll: No Interactive Television Please
26 July 2000
BskyB results for year ending 30 June 2000
24 July 2000
Development of Digital Television in the Europan Union - Report
Diva Systems's Costly Bet on Video-on-Demand in USA
Video-on-demand is a dream that never dies
22 July 2000
Is MPEG-2 Already Obsolete?
21 July 2000
Telewest running out of digital TV boxes
Oz Struggles With Digital TV Laws
20 July 2000
Blockbuster gets closer to video on demand with deal
BSkyB Eyes Full Digital
T-Online and AOL to compete in Web TV
Internet televisions to widen access
18 July 2000
Chello broadband to merge with excite@home’s international operations to create the world’s leading international broadband company
Scanning the high-speed heavens - article on two high speed Internet links via satellite
Previous News :-
Last updated 30 April 2004
