7 December 2000
TiVo to study effects of personal video recorders on advertising’s future
With the advent of interactive TV, the media industry is facing a paradigm shift as viewers change their viewing behavior. New questions arise, such as what happens when the majority of viewers shift the time of their viewing and prime time no longer exists? How can advertisers make their messages more effective when viewers can fast-forward through ads? Three media companies joined forces to create an in-home TV lab to answer these and other questions. (see full article)
PT Multimedia's & TV Cabo to offer interactive TV in Portugal in 2001
PT Multimedia Portugal's biggest cable television company and a unit of Portugal Telecom SA plan offer customers interactive digital television combined with Internet access through high-speed cable- TV lines in the second quarter of 2001.(see article)
Previous News :-
Last updated 30 April 2004
