Creating a Personal World
(P-World) anywhere, anytime
for just in time needs
a thinkpiece from pjb
Associates
Time is
becoming increasingly important for many people in a world that increasingly
gives them access to vast amounts of information and entertainment via the
Internet, radio, cable and satellite TV and through their mobile devices.
Various software aggregation tools and search engines are now widely
available through the web to assist people find what is of interest to them
– but currently they are hardly saving people time. In many instances it can
take more time to decide what is wanted compared to when there were more
limited choices.
With
the development of interactive TV the television is now no longer used
passively. Over the next five years personalised TV will emerge as the
dominate mode of operation driven by IPTV developments that will enable
video-rich content to be accessed from the Internet onto the TV.
The
mobile phone is already a personal device that is taken almost everywhere by
an individual. It is not only used for telephone calls and SMS messaging but
increasingly for accessing music, video streams, the web and within the next
eighteen months live broadcast TV.
People
operate within multiple and sometimes overlapping “communities of interest”
that change over time throughout their lives. Some “communities of interest”
may only last a few hours, others a few weeks and some a lifetime. They can
be related to work, studies leisure, interests and family life. Each of
these “communities of interest” needs to be feed with a wide variety of
sources of information and knowledge that is often media-rich. They often
involve a wide variety of different relationships with other people. This
rich environment that many people are exposed to also creates increasing
pressures on people’s time. Ways need to be found to reduce the number of
“non-productive interactions” and increase the number of “productive
interactions”.
Increasing the number of “productive interactions” is also vital for
companies selling products and services and for advertisers promoting them.
Personalised advertising is something that advertising agencies have yet to
fully address.
This paper - a thinkpiece - has been produced by Peter
J. Bates, Senior Partner of pjb Associates. The aim of this thinkpiece
is to stimulate discussion and thinking around these emerging issues.
If you think that pjb Associates can further help your
company or organisation better understand these issues please contact
us.
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source. It can also be found at
http://www.pjb.co.uk/thinkpiece2.htm . Further thinkpieces will be
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Contact Senior Partner - Peter Bates for a
discussion by email pjb@pjb.co.uk or
telephone +44 1353 667973
