t-learning Case Studies - Broadcasting interactive edutainment, UK

There are a few examples of what is best described as being educating as well as entertaining – “edutainment”.

A programme about “Jack the Ripper” was broadcast on the Discovery Channel (U.K.) channel on Sky Digital. Celebrities made trial-style arguments as to who they believe was the real “Jack the Ripper”. Following the first programme viewers were given the opportunity to vote with their remote controls. As the results were calculated, a panel of viewers had the opportunity to ask further questions interactively before the final "decision" on the infamous serial killer’s true identity was made in the second program.

When the BBC production “Walking With Beasts” series was broadcast on the UK Sky Digital service, it offered an array of interactive elements, from alternative commentaries and extra video footage to textual information, all at the touch of a button. It is now also starting to be shown in other parts of the world. Where these services have the enhanced TV features the alternative sources of interactive elements can be made available.

“Walking with Beasts” is a major TV production and it is unlikely that many productions will be produced like this with the interactive elements unless they are aimed at a global market.

Whilst watching the live programme it is possible to press the yellow button on the remote control and display further evidence. (BBC)

Whilst watching the live programme it is possible to press the blue button on the remote control and display information about the making of the film. (BBC)