t-learning Case Studies - Virtual Magazines, France and Latin America

In France, on Canal Satellite the French publisher Lagardere has produced a number of interactive video "virtual magazines" like “Elle Cuisine”, “Parents” and car reviews in “Auto Moto”. Although these are not strictly aimed at being educational they are aimed at being informative and to engage the viewer and encourage the viewer to become active and find out more. They are also examples of how a primarily publisher has a commercial opportunity in repurposing content from printed press or online services onto digital television.

A screenshot of Elle Cuisine
(click on it to view a video-clip, courtesy of BroadbandBananas).

A screenshot of Parents
(click on it to view a video-clip, courtesy of BroadbandBananas).

A screenshot of Auto Moto
(click on it to view a video-clip, courtesy of BroadbandBananas)

In addition in the Latin American market Lagardere's services are very similar to those in the French market, although bilingual iTV services are provided both in Spanish and Portuguese. All services are accessed via a portal on the DirecTV satellite

A screenshot of the Elle Portal (gateway).

A screenshot of the Elle Belleza (Beauty) (click on it to view a video-clip, courtesy of BroadbandBananas)

Further information

Web site DirecTV Latin America