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\listoverridecount0\ls5}{\listoverride\listid752624140\listoverridecount0\ls6}{\listoverride\listid125701993\listoverridecount0\ls7}}{\info{\title Press Release \'96 Immediate}{\author Peter J. Bates}{\operator Peter J. Bates}
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{\pntxtb (}{\pntxta )}}{\*\pnseclvl9\pnlcrm\pnstart1\pnindent720\pnhang{\pntxtb (}{\pntxta )}}\pard\plain \s2\ql \li0\ri0\keepn\widctlpar\aspalpha\aspnum\faauto\outlinelevel1\adjustright\rin0\lin0\itap0 
\b\f1\fs20\lang2057\langfe1033\cgrid\langnp2057\langfenp1033 {Press Release \endash  Immediate
\par }\pard\plain \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \f1\fs20\lang2057\langfe1033\cgrid\langnp2057\langfenp1033 {
\par 1 February 2002
\par 
\par }\pard\plain \s1\qc \li0\ri0\sb240\sa60\keepn\widctlpar\aspalpha\aspnum\faauto\outlinelevel0\adjustright\rin0\lin0\itap0 \b\f1\fs32\lang2057\langfe1033\kerning32\cgrid\langnp2057\langfenp1033 {\fs24 
Learning via interactive Digital TV is it really going to be happen?\line - A challenge to the Industry
\par }\pard\plain \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \f1\fs20\lang2057\langfe1033\cgrid\langnp2057\langfenp1033 {
\par }\pard\plain \s2\qc \li0\ri0\keepn\widctlpar\aspalpha\aspnum\faauto\outlinelevel1\adjustright\rin0\lin0\itap0 \b\f1\fs20\lang2057\langfe1033\cgrid\langnp2057\langfenp1033 {\b0\i \'93t-learning\'94 \endash  TV-based interactive learning to the home
\par }\pard\plain \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \f1\fs20\lang2057\langfe1033\cgrid\langnp2057\langfenp1033 {
\par As the consumer market for interactive digital TV is starting to develop, government and education and training agencies throughout the world are starting to look at it\rquote s potential for creating new opportunities for learning in the home.
\par 
\par }\pard \ql \li720\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0 {But will this really be possible?
\par 
\par Will the industry be able to offer the solutions that will make learning through interactive TV and related technologies a reality?
\par 
\par Will this create new opportunities for lifelong learning in the emerging knowledge-based society?
\par 
\par Will those in the learning business be able to use interactive TV to reach people who don\rquote t have an internet-enabled computer in their home?
\par 
\par Who will provide the content?
\par 
\par Who will manage the services?
\par }\pard \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {
\par These are some of the questions that will be asked in a major new European funded global study that is starting today. The study will look into the state of the art of  \'93t-learning\'94 \endash  TV-based interactive learning to the home by analysing: - 

\par 
\par }\pard \ql \li675\ri0\sa240\widctlpar\tx675\tx9854\aspalpha\aspnum\faauto\adjustright\rin0\lin675\itap0 {The market trends in the uptake of TV-based digital interactive services across Europe and other parts of the world.
\par Alternative potential solutions for e-learning via a television set rather than a computer, particularly for households that do not have access to a computer.
\par Existing research into human learning and cognitive processes through the use of TV-based interactive learning and what additional research will be needed.
\par }\pard \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {
The study will make recommendations as to what future research and means of intervention if any are needed by government and other agencies to stimulate the development of the\line t-learning market.
\par 
\par The study will be led by Peter Bates of the pjb Associates \endash  the Cambridgeshire, England based consultancy. It is a follow-up to a similar study conducted by pjb Associates for the European Commission during 1999.
\par 
\par According to Bates: -
\par 
\par }\pard\plain \s15\ql \li720\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0 \f1\fs20\lang2057\langfe1033\cgrid\langnp2057\langfenp1033 {\'93Three years ago the digital TV market was very immature \endash 
 with only a few examples existing of learning through digital TV \endash  mainly in the form of \'93edutainment\'94 (education combined with entertainment). Interactive TV services in the form of \'93walled gardens\'94 appeared be the norm, b
ut at premium rate that even some retailers were unable to sustain \endash  never mind the more cost sensitive education and training market. Over the last three years the interactive digital TV market \endash 
 including personalised TV via video on demand services and personal digital video-recorders has tended to develop rather slowly. It has been very difficult for those in the \'93learning business\'94
 to know whether they should seriously consider interactive TV as an alternative to reaching learners in their homes compared to using an internet-enabled computer.
\par 
\par }\pard \s15\ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {This year-long global study will aim to help education and training policy makers better understand these trends and developments. However, according to Bates: -
\par 
\par }\pard \s15\ql \li720\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0 {\'93We need the industry to come out of the closet an
d show us what lower-cost solutions they can offer for learning in the home. E-learning is high on the agenda of many governments as a way to overcoming \'93social exclusion\'94 and avoiding a \'93digital divide\'94 \endash 
 but it is up to the industry to develop the technology solutions and offer sustainable services.\'94
\par 
\par }\pard \s15\ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {
\par }{\b Additional Notes for editors
\par }{
\par {\listtext\pard\plain\s15 \f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 1.\tab}}\pard \s15\ql \fi-360\li720\ri0\widctlpar\jclisttab\tx720\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin720\itap0 {
Peter Bates of pjb Associates can be contacted on +44 1353 667973 (24 hours) or email }{\field{\*\fldinst { HYPERLINK "mailto:pjb@pjb.co.uk" }{{\*\datafield 
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\cs16\ul\cf2 pjb@pjb.co.uk}}}{
\par {\listtext\pard\plain\s15 \f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 2.\tab}Peter Bates will also be available for interviews at Milia in Cannes, France on 7-8 February 2002 (}{\field{\*\fldinst { HYPERLINK "http://www.milia.com" }
{{\*\datafield 
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6f006d002f000000}}}{\fldrslt {\cs16\ul\cf2 http://www.milia.com}}}{) Tel +44 7939 567409
\par {\listtext\pard\plain\s15 \f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 3.\tab}Further details about t-learning and this study are available at }{\field{\*\fldinst { HYPERLINK "http://www.pjb.co.uk/t-learning.htm" }{{\*\datafield 
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\par {\listtext\pard\plain\s15 \f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 4.\tab}The Final report of the 1999 study \'93}{
Development of Satellite and Terrestrial Digital Broadcasting Systems and Services and Implications for Education and Training}{\'94 is available at }{\field{\*\fldinst { HYPERLINK "http://www.pjb.co.uk/dbtfinal.htm" }{{\*\datafield 
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\par {\listtext\pard\plain\s15 \f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 5.\tab}This current study is funded by the European Commission }{\field\fldedit{\*\fldinst { HYPERLINK "http://www.cordis.lu/ist/home.html" \\t "_blank" }
}{\fldrslt {\cs16\ul\cf2 Information Society Technologies Programme}}}{ Key Action III - Multimedia, Content and Tools (http://www.cordis.lu/ist/ka3/home.html) \endash  Education and Training (See http://www.proacte.com/infocentre/ecinfo/ist.asp)
\par }\pard \s15\ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {
\par }{\b Additional Information
\par }\pard\plain \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \f1\fs20\lang2057\langfe1033\cgrid\langnp2057\langfenp1033 {
\par The study will identify: -
\par 
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 1.\tab}}\pard \ql \fi-360\li720\ri0\widctlpar\jclisttab\tx720\aspalpha\aspnum\faauto\ls5\adjustright\rin0\lin720\itap0 {
Existing examples of good practice through the creation of a series of case studies.
\par }\pard \ql \li360\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin360\itap0 {
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 2.\tab}}\pard \ql \fi-360\li720\ri0\widctlpar\jclisttab\tx720\aspalpha\aspnum\faauto\ls5\adjustright\rin0\lin720\itap0 {
Existing and emerging technology and service configurations for TV-based interactive services including: -
\par }\pard \ql \li360\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin360\itap0 {
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 i.\tab}}\pard \ql \fi-180\li1440\ri0\widctlpar\jclisttab\tx1440\aspalpha\aspnum\faauto\ls6\adjustright\rin0\lin1440\itap0 {
Broadcast interactive digital TV through satellite, cable and digital terrestrial including digital teletext and \'93walled garden\'94 interactive services
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 ii.\tab}Interactive Personalised TV through video-on-demand type services using cable and xDSL services \endash  server based services (local switch)
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 iii.\tab}Use of Personal Digital Video Recorders (PVRs or PDRs) \endash  client (home) based services
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 iv.\tab}Use of lower cost set-top boxes for accessing the Internet on a TV via a telephone line
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 v.\tab}The types of learning that are most appropriate through t-learning
\par }\pard \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 3.\tab}}\pard \ql \fi-360\li720\ri0\widctlpar\jclisttab\tx720\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin720\itap0 {The key players involved
\par }\pard \ql \li360\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin360\itap0 {
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 4.\tab}}\pard \ql \fi-360\li720\ri0\widctlpar\jclisttab\tx720\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin720\itap0 {
Regional differences to the potential uptake of t-learning services across Europe
\par }\pard \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 5.\tab}}\pard \ql \fi-360\li720\ri0\widctlpar\jclisttab\tx720\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin720\itap0 {In particular the s
tudy will aim to identify any barriers to the development of t-learning services due to: -
\par }\pard \ql \li360\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin360\itap0 {
\par }\pard \ql \li1440\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin1440\itap0 {The development of technologies
\par Pedagogical constraints
\par Socio-economic constraints
\par Organisational constraints
\par Regulatory constraints
\par }\pard \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 6.\tab}}\pard \ql \fi-360\li720\ri0\widctlpar\jclisttab\tx720\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin720\itap0 {Through a consensus forming ex
ercise a number of future t-learning scenarios will be created which will assist in identifying the factors that will stimulate and constrain the development of sustainable services.
\par }\pard \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 7.\tab}}\pard \ql \fi-360\li720\ri0\widctlpar\jclisttab\tx720\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin720\itap0 {
Identify the future market for t-learning services within and outside Europe.
\par }\pard \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {
\par {\listtext\pard\plain\f1\fs20\lang2057\langfe1033\langnp2057 \hich\af1\dbch\af0\loch\f1 8.\tab}}\pard \ql \fi-360\li720\ri0\widctlpar\jclisttab\tx720\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin720\itap0 {
Make recommendations as to what future research and means of intervention are needed to stimulate the development of the t-learning market.
\par }\pard \ql \li0\ri0\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {
\par 
\par Press release issued by: -
\par 
\par pjb Associates
\par 52 St Andrews Way
\par Ely
\par Cambridgeshire
\par CB6 3DZ
\par United Kingdom
\par }}