Knowing what your customers think of you
Entries March 2011
Associates has teamed up with Ideya Business & Marketing Consultancy Ltd to
provide market research and advisory support to companies exploring Social
Media Monitoring (SMM) technologies and guide them in the selection and use
of SMM tools based on needs and budget.
proliferation of social media networks and online communication has
dramatically changed the world of traditional marketing, market research,
PR, advertising, customer services, and even innovation. This has presented
many challenges, but also opportunities for many businesses. Millions of
consumers use Social Media every day to openly explore purchasing decisions,
share their questions, likes and concerns around issues, brands and
companies, as well as influencing others.
To respond and capitalize on this trend, companies are increasingly
investing in social media programmes and experimenting with SMM tools and
services to monitor and solicit public opinion about their brand and
products, shape their online presence and develop strategies to harness this
new social paradigm.
Although the SMM market is still in its infancy, new tools and services are
emerging continually, whilst established SMM companies are frequently improving
their products by introducing new features to accommodate their clients’ needs.
In 2010, Ideya Ltd. produced the first fully comprehensive view of the social
media monitoring market and product offerings by providing detailed profiles of
281 SMM tools and services. This includes key product features, pricing and
contact information - enabling readers to master SMM concepts and select a
solution that is most appropriate for their needs and budget.
To receive a more detailed overview of the report, please fill in
this Request form:-
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