Miss World TV - Case Study
The world’s
longest running beauty pageant – Miss World – started in 1951
as part of
the Festival of Britain celebrations. Each year the Grand Final of the
contest attracts more than two billion viewers on broadcast TV worldwide. It
is only superseded by the Olympics and the football World Cup.
However,
the run-up to the Grand Final lasts for nearly a month, featuring a number
of events that tend not to be broadcast on TV. In addition, a strong ethos
within the Miss World Organisation (MWO) is the theme of “Beauty with a
Purpose” – where all the contestants carry out various charitable activities
throughout the year of their reign. More than 400 million US dollars has
been raised for Children’s charities throughout the world over the last 25
years.
Miss World
Home Page
Keen to
utilise the rapidly developing new opportunities created through widespread
global access to the broadband Internet, the MWO entered into a partnership
with Internet Television Productions Ltd to establish a new website that
incorporates Miss World TV, enabling millions of followers to watch the
build up to the Grand Final. Miss World TV contained hours of unseen full
screen streaming video from the various events that lead up to the 2007
Grand Final. During the build up to the 2008 Grand Final in South Africa in
December, there are plans for new video content to be added almost on a
daily basis. Some content is free to view whilst other content is accessible
through Miss World TV by paying a subscription or a pay-per-view basis.
Miss World
TV – quarter screen extendable to full screen
Under a
consultancy contract, pjb Associates worked with this joint venture
consisting of Internet Television Productions Ltd and the Miss World
Organisation to develop and manage the website that consisted of streaming
video as a scheduled TV channel and also on-demand video. In addition, the
Miss World Shop was also established to sell various souvenir brochures and
posters. The shop is also used to pay for viewing Miss World TV video
content. A customer support help desk and the customer management services
facility was also established for this global community of interest.
The
Internet TV Service, the e-shop and customer help desk and management system
was established by working with third party partner companies and through
the integration of various software tools.
Miss World
e-shop
#######
We are interested in working with companies
and organisations in both the private and public sectors to identify
specific solutions for their needs and help them develop sustainable
business models centred around delivering video-rich content and services in
the home and on the move.
Contact Senior Partner - Peter Bates for a
discussion by email pjb@pjb.co.uk or
telephone +44 1353 667973
