KidsCo TV Shop - Case Study

KidsCo has become the "fourth voice" in the realm of global children's TV entertainment alongside Nickelodeon, Disney and the Cartoon Channel. The KidsCo channel is a joint venture owned by leading media companies NBC Universal, DIC Entertainment (DIC) and Corus Entertainment Inc.

Launched in September 2007 in Poland, Romania and Turkey, it has now been extended to Russia, Ukraine and Hungary and into parts of Asia including Singapore, Hong Kong China and the Philippines. In addition, it is also available in the Middle East and Western Europe – Germany and Spain. As a broadcast TV channel it can be found on various cable and satellite services usually in the native language or in English. It also has an accompanying multi-lingual website.

Under a consultancy contract, pjb Associates worked with this joint venture consisting of Internet Television Productions Ltd and KidsCo to develop the layout of the online e-shop in seven languages and ten different currencies with third party online development companies. This involved handling product management on the website, the processing of all orders including online payments and towards the development of a multi-lingual customer help desk support service. Reporting services included product statistics and detailed website usage for help in the marketing of the services.

There was also some discussion on possible future plans that could involve adding a video player to the website to enable children to have access to some of the programmes on-demand rather than as a scheduled service broadcast through satellite and TV. There are plans to commission short “How do I” TV programmes, initially to be broadcast on TV, but then accessible anytime on the website for children to watch and enabling parents to buy, in the online shop, the products that are needed to make a particular item.



We are interested in working with companies and organisations in both the private and public sectors to identify specific solutions for their needs and help them develop sustainable business models centred around delivering video-rich content and services in the home and on the move.

Contact Senior Partner - Peter Bates for a discussion by email or telephone +44 1353 667973


Last updated 12 November 2008