Personalised
Advertising on TV
- New Business Opportunities
Developing Sustainable
Business Models
As
broadband TV emerges through cable or through IPTV it is creating a new
personalised TV environment that is allowing viewers to access a wide
variety of video-rich content that is competing for people's attention and
time. This is starting to create new threats for advertisers. However, we
prefer to think that this as also creating new opportunities.
It’s
all going to become more personalised, enabling customised one-to-one
marketing and the accurate collection of customer information and
preferences. This will not only have an impact on prime-time advertising,
but also on the local newspaper classified ads as TV also becomes more
localised as well as personalised. See our thinkpiece on: -
However, deciding when and how to start
offering more personalised advertising is a difficult business. In addition,
advertising is increasingly being offered through multiple media - the web
and through mobile devices as well as through TV. This will also require
seamless integration and the development of services around communities
of interest.
We can help
and guide you through these developments.
Also visit of
just4adverts project.
Contact Senior Partner - Peter Bates for a
discussion on how we can help you by email pjb@pjb.co.uk or
telephone +44 1353 667973
